How Many TikTok Users Are in the US? (2023–2027)
Knowing how many people use TikTok is key to building an effective TikTok marketing strategy for your brand. Recent data shows that the number of TikTok users worldwide is set to rise by 8% in 2024, to 900.7 million.
If your business targets consumers in the United States, a more relevant statistic to know is the number of TikTok users in the US. So, how many TikTok users are in the US?
How many TikTok users are in the US: 2023–2024
According to the latest figures, the number of US TikTok users is forecast at 107.8 million in 2024. This is a 5.4% annual increase—the largest growth rate analysts expect from 2023 to 2027.
TikTok is ranked as the fastest-growing social media platform in the country, and the number of TikTok users there has risen significantly in recent years. In 2023, there were 102.3 million people using TikTok.
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The US is also home to the largest number of TikTok users. Data shows that it is the only country with over 100 million users. Indonesia and Brazil are next on the list ranking TikTok users by country.
How many TikTok users are there in the US: 2025–2027 forecast
Analysts expect the number of TikTok users in the US to continue rising for at least three more years, albeit at a slower pace.
In 2025, this is set to grow by 5%, to 113.2 million. An annual increase of 3.4% is forecast for 2026, which will bring the total number of US TikTok users to 117.1 million. Another 3.4% rise is projected for 2027, by when there’s expected to be 121.1 million TikTok users.
In the forecast period of 2023 to 2027, the number of people using TikTok in the US is set to rise by a total of 18.8 million. This represents an overall increase of 18.4% and an average annual growth rate of 4.3%.
Before you jump into leveraging TikTok to grow your business, you may want to look into other key TikTok statistics to help craft your strategy. For instance, 12.8% of US social media users list TikTok as their favorite social network, and there are more female TikTok users (55.6%) than male users (44.4%).