TikTok US Revenue (2021–2025)
Total social media ad spend in the United States is forecast at around $76.4 billion in 2024 and expected to reach $88.1 billion by 2028. As one of the fastest-growing social media platform there, it’s no surprise that TikTok’s US revenue has also been increasing. After all, it has already established itself as the third-biggest social commerce platform (in terms of the number of social buyers).
To understand how to succeed at TikTok, you need to first understand just how quickly TikTok is growing its revenues and why. Here’s an in-depth look at TikTok’s US revenue in recent years.
TikTok US revenue in 2024
According to recent data, TikTok’s US revenue is set to hit $7.7 billion in 2024. This includes ads of various formats appearing on desktops, laptops, mobile devices (smartphones and tablets), and other internet-connected devices. This year’s revenue marks a 25% increase from 2023, when its total revenue was $6.2 billion.
TikTok’s US revenue from ads in 2023 was more than the combined revenues of rival networks Twitter (recently renamed X), Snapchat, and Reddit. Not only that, it also accounted for 2.5% of the country’s total digital ad spend.
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Industry experts attribute the TikTok’s rampant growth in recent years to the platform’s popularity among young consumers, especially Gen Z. Data shows that it is one of Gen Z’s favorite social media platforms, with the generation making up 44.7% of its US users.
TikTok US revenue: 2025 forecast
TikTok’s US revenue is set to continue rising in the coming years. In 2025, analysts predict TikTok’s US revenue will reach $9.5 billion—a 22.9% increase over this year’s numbers.
From 2021 to 2025, TikTok’s US revenue is forecast to increase by more than fourfold, growing at an average annual rate of 52.7%.
- 2021: $2.1 billion
- 2022: $5 billion (+139.5%)
- 2023: $6.2 billion (+23.1%)
- 2024: $7.7 billion (+25%)
- 2025: $9.5 billion (+22.9%)
The rate at which TikTok’s US revenue is increasing should come as no surprise. Launched in 2016, the platform shot to popularity very quickly, capturing the hearts and attention of young consumers. Today, not only does it rank among the most popular social media platforms, it is also the social network consumers spend the most time on. Recent TikTok statistics also show a growing number of US adults have started to use the platform, which gives brands more incentive to market and advertise on TikTok.