How Many People Use TikTok? (2020–2025)
Ranking among global consumers’ favorite social media platforms, there’s no doubting the effectiveness of TikTok in marketing and growing a brand. This is also evidenced in the average time spent on TikTok, which has been rising yearly and is set to hit 58.4 minutes in 2024.
To triumph on the platform, marketers need to have a clear overview of key TikTok statistics, starting with knowing how many people use TikTok.
Number of TikTok users in the world: 2020–2025
Recent data shows that the number of users on TikTok, defined as someone who accesses TikTok at least once a month, has increased over the past few years. In 2024, this is forecast to hit 900.7 million, marking an 8% increase from the previous year and exceeding 900 million for the first time.
Despite the annual increase, it’s actually a slowdown from the previous three years. In 2020, there were fewer than half a million TikTok users in the world. This surged by 40.8% in 2021, to 655.9 million. In 2022, the number of TikTok users worldwide grew by 15.1%, to 755 million, before rising by another 10.5% in 2023, to 834.3 million.
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From 2020 to 2024, TikTok grew its global user base by 435 million—an overall increase of 93.4% and an average annual growth rate of 18.6%.
Number of TikTok users in the world: 2025 forecast
The total number of users on TikTok is set to increase for at least one more year. However, growth is forecast to slow. In 2025, this is expected to rise by 6.1%, which will bring the number of TikTok users worldwide to 955.3 million.
Over the entire forecast period of 2020 to 2025, the number of people using TikTok worldwide is expected to rise by a total of 489.6 million. This represents an overall increase of 105% and an average annual growth rate of 16.1%.
How many people in the world have TikTok: by country
Because TikTok’s popularity varies from country to country, it’s important to know how widespread its usage is in your brand’s target market.
A recent ranking of TikTok users by country shows that the United States is home to the highest number of TikTok users, with 143.4 million. This is followed by Indonesia and Brazil, with 106.5 million and 95 million, respectively.