Top Fashion Websites
The latest apparel industry statistics show that the sector is projected to generate $1.79 trillion in revenue worldwide in 2024, a 2.87% annual increase. This figure is forecast to continue growing over the subsequent years and reach $1.94 trillion by 2027.
With global ecommerce sales also on the rise and fashion among the top online shopping categories, the fashion sector presents lucrative opportunities for businesses. But where exactly are people conducting their fashion shopping online? Let’s delve into a breakdown of the top fashion websites worldwide.
Most popular clothing sites globally
According to a recent analysis of the top fashion websites, shein.com is currently ranked first on the list. Of the top fashion sites globally, it receives the highest amount of traffic. Impressively, traffic isn’t the only metric in which shein.com is outperforming its closest competitors. At seven minutes and 36 seconds per visit, it also has the longest visit duration among its rivals on this top 10 list. The number of pages visited per session is also one of the highest, second only to gap.com.
Second on this ranking of the top fashion websites is nike.com. The online site of the renowned sporting brand receives the second-highest amount of web traffic. Despite ranking relatively high, the site sees a relatively lower number of pages per visit compared to its counterparts. At just 4.84 pages per visit, it is the second-lowest among its competitors on this list.
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Zara.com follows in third place. The ecommerce site of the Inditex-owned company has the highest number of pages visited per session out of its other competitors on this list. Its bounce rate, at 28.78%, is also the lowest. Macys.com and hm.com round out the five most popular clothing sites. Both of these sites have an average visit duration of just under five minutes.
Sixth on the ranking of the most popular clothing websites is uniqlo.com. It is followed by myntra.com, the online page of the popular India-based fashion ecommerce company. Gap.com is in seventh place, followed by asos.com.
Completing the list of the 10 most popular clothing sites is elle.com. Despite ranking in the top 10 in terms of online traffic, elle.com has the worst performance among those on this top 10 list when it comes to visit duration, pages per visit, and bounce rate.