Instagram Users in the US (2019–2026)
Industry analysts predict the number of Instagram users worldwide will rise by 3.7% in 2024, to 1.4 billion. As one of the most popular social media in the United States, knowing key usage statistics like the number of Instagram users in the US and how this figure has grown allows brands targeting consumers there to build a more effective digital marketing strategy.
Here’s a closer look at how many Americans use Instagram and the platform’s expected growth in recent years.
How many Americans use Instagram: 2019–2024
According to a survey of US social media users, the number of Instagram users in the US is set to hit 138.5 million in 2024. This represents a 3.7% increase from the previous year.
The number of Instagram users in the US has risen annually since 2019. That year, there were 110.8 million active users of the popular photo- and video-sharing platform. This rose by 6.8% in 2020, to 118.3 million. It is the largest annual increase expected in the forecast period from 2019 to 2026. In 2021, Instagram grew its US user base by 4.3%, bringing it to 123.4 million, before a rise of 4% in 2022 increased it to 128.3 million. This was followed by a slight acceleration in 2023, as the number of Instagram users in the US rose by 4.1%, to 133.5 million.
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From 2019 to 2024, the number of Instagram users in the US grew by 27.7 million—an overall increase of 25% and an average annual growth rate of 4.6%.
How many Americans use Instagram: 2025–2026
The data suggests that the number of Instagram users in the US will continue to rise every year until at least 2026, albeit at a slower growth rate.
By experts’ estimates, annual growths of 3.5% are expected in 2025 and 2026, which will bring the number of Instagram users in the US to 143.3 million and 148.3 million, respectively. Should this rate of increase keep up, the number of people using Instagram in the US is likely to surpass 150 million in 2027.
From 2019 to 2026, the number of Instagram users in the US is set to grow by 37.5 million. This marks an overall rise of 33.8% and an average annual growth rate of 4.3%.