Instagram Users by Country
The increasing number of Instagram users worldwide year after year makes the photo-sharing app an extremely attractive and effective marketing site for brands. As it stands, it’s one of the most popular social media platforms in the world and also one that consumers spend the most amount of time on every day.
But just how much time and energy you need to invest depends on where your target audience is located. To do Instagram marketing right, you need the answer to the question: Which country has the most Instagram users?
Which country has the most Instagram users?
| Country | No. of Instagram users |
|---|---|
| 1. India | 362.9 million |
| 2. United States | 169.7 million |
| 3. Brazil | 134.6 million |
| 4. Indonesia | 100.9 million |
| 5. Turkey | 57.1 million |
| 6. Japan | 55.5 million |
| 7. Mexico | 44.9 million |
| 8. United Kingdom | 33.1 million |
| 9. Germany | 30.4 million |
| 10. Argentina | 27.9 million |
According to the latest Instagram statistics, India tops the list ranking Instagram users by country, with 362.9 million active Instagram users there.
This is not surprising, considering Instagram is one of the most-used social media platforms In India. As many as 80.6% of internet users there are active on Instagram, using it at least once a month, and 37.9% of them say it’s their favorite social media platform. This is also evident in the amount of time Instagram users in India spend on the app. At 19 hours and 50 minutes per month, this averages out to around 40 minutes per day.
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India holds a strong lead over the United States, which ranks next. The number of Instagram users in the US is currently 169.7 million. Despite being in second place, the difference in the number of Instagram users in the US and India is pretty large. The two countries are separated by more than 190 million users, which amounts to more than the total number of Instagram users in the US.
After India and the US is Brazil, with 134.6 million Instagram users. Together, these three countries topping the list ranking Instagram users by country are home to more than half a billion Instagram users. Fourth on the list is Indonesia. There are 100.9 million Instagram users there. India, the US, Brazil, and Indonesia are the only countries on the list with over 100 million Instagram users. Turkey follows in fifth place, with 57.1 million Instagram users.
With 55.5 million and marginally fewer than Turkey, Japan has the sixth-biggest number of Instagram users. It is followed by Mexico and the United Kingdom, with 44.9 million and 33.1 million, respectively. Germany and Argentina complete the list ranking Instagram users by country. There are 30.4 million Instagram users in Germany and 27.9 million in Argentina.