Average Facebook Engagement Rate
Having a Facebook marketing strategy is one thing—knowing what constitutes a successful one is another. To understand how well your brand’s Facebook content is doing, you need to know what the average Facebook engagement rate is. This helps you know whether you’re hitting the mark and allows you to fine-tune your approach and strategy.
The different types of Facebook posts attract different amounts of interactions and engagements from users. Here are the average Facebook engagement rates by post type.
What is the average engagement rate on Facebook?
|
Facebook post type |
Average engagement rate |
|---|---|
|
All post types |
0.05% |
|
Photo posts |
0.08% |
|
Video posts |
0.06% |
|
Link posts |
0.02% |
|
Status posts |
0.04% |
Recent research shows that the average engagement rate on Facebook across all the different types of posts is 0.06%. The research calculates this by taking the total number of interactions (reactions, comments, and shares) a post receives and dividing it by the number of fans a Facebook page has. In other words, on average, a Facebook post can expect to receive five interactions for every 10,000 followers the page has.
Average Facebook engagement rate of photo posts: 0.08%
Of the different Facebook posts, photo posts have the highest engagement rates. At 0.08%, this means that Facebook posts that include images receive an average of eight interactions for every 10,000 followers.
Average Facebook engagement rate of video posts: 0.06%
Posts with videos have the second-highest engagement rates on Facebook, with 0.06%.
Consumers these days prefer visual elements over text, so it’s no wonder that photo and video posts have a relatively high engagement rate. As an ecommerce business owner, you may want to consider prioritizing these two types of posts to boost engagement on your brand’s Facebook page.
Average Facebook engagement rate of status posts: 0.04%
The average engagement rate of status posts on Facebook is 0.04%—just marginally lower than the average across all post types, but lower than the engagement rates of photo and video posts. This figure indicates that status posts have the potential to generate interaction.
Average Facebook engagement rate of link posts: 0.02%
Link posts, which are posts or updates that feature a URL, have the lowest engagement rate of all the different types of Facebook posts. They have an engagement rate of 0.03%, less than half of the average of all posts.
Average Facebook engagement rate by number of followers
|
Number of followers a Facebook page has |
Average engagement rate |
|---|---|
|
Fewer than 10,000 |
0.50% |
|
10,000 to 100,000 |
0.06% |
|
More than 100,000 |
0.03% |
Average Facebook engagement rates also vary according to the number of fans a page has. For instance, pages with fewer than 10,000 followers have an average engagement rate of 0.5%. This figure plummets to 0.06% for pages with 10,000 to 100,000 followers. Facebook pages with over 100,000 followers have much lower engagement rates of 0.03%.