How Many Users Does Facebook Have? (2012–2023)
As the leading social media marketing platform, there’s no question that Facebook holds massive potential to help businesses grow. But before you jump on it, one basic Facebook statistic you should learn more about is its number of users.
How many users does Facebook have?
According to the latest data, as of Q4 2023, the number of Facebook users worldwide is 3.05 billion. This marks a marginal 0.52% increase from the previous quarter and a 3.44% year-over-year rise.
The number of Facebook users has been increasing over the past few years. In fact, its global user base in 2012 was at 1.06 billion, the first year its number of users surpassed 1 billion. By 2017, it had breached the two-billion mark, doubling its 2012 figures, to hit 2.13 billion.
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As the data shows, this impressive growth of Facebook users has continued since then. In just 11 years, Facebook was able to grow its number of users by nearly three times.
Growth of Facebook users
Focusing on the annual growth of Facebook users from 2013 to 2023, the year in which the number of users grew the fastest came in 2016. That year, Facebook increased its user base by 16.91%. In contrast, the smallest increase was in 2022, when the number of Facebook users grew by just 1.75%—around one-tenth of its growth rate in 2016.
The annual growth of Facebook users has seen a deceleration in recent years. From 2012 to 2017, it grew at an average of 16.71% annually. From 2018 to 2023, however, the average annual increase slowed significantly, to 6.32%.
Nevertheless, the overall growth of Facebook users remains impressive. From 2012 to 2023, the number of Facebook users rose by a total of 2.01 billion, marking an increase of 190.24% and an average annual growth rate of 10.29%.
Number of Facebook users by region
Facebook’s latest report shows that the biggest portion of its users are located in Asia Pacific. With 1.37 billion monthly active users there, they make up 44.6% of all Facebook users.
This is followed by Europe, with 408 million Facebook users, and the United States and Canada, with 272 million. The remaining 1 billion Facebook users are scattered across the rest of the world.