What Do Men Buy Online?
Fashion and electronics currently rank among the top online shopping categories for 2023. But not all shoppers are made equal, and online shopping preferences differ according to demographics.
For instance, clothing and shoes and beauty products are the most popular items women purchase online. But what about men? What do men buy online?
What do men buy online the most: top three categories
Recent statistics on men’s online shopping habits show that products in the clothing and shoes category top the list of items they acquire the most over the internet. As many as 41% of male shoppers worldwide say they shop online for products in this category.
This is one key statistic to keep in mind if you’re thinking about starting an ecommerce business in this niche. If you’re an existing ecommerce store owner whose business targets male shoppers, you might want to consider expanding into fashion products to boost sales. Coupled with the fact that the global apparel market size is set to hit $1.74 billion this year, it seems like a lucrative opportunity.
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The second-biggest online shopping category for men is electronics. Just under two out of every five male shoppers (39%) say they purchase electronic goods online. Incidentally, recent consumer electronics industry statistics show that the sector is forecast to hit $666 billion in revenue in 2023, a 22.4% annual increase.
Entertainment ranks next, at 35%. In other words, over one-third of men purchase products related to entertainment digitally.
What do men buy online the most: leisure, beauty, and groceries
Products related to leisure, sport, and hobby are also commonly bought online by men—30% of them say they purchase these items over the internet.
Beauty products rank next. One in four male shoppers (25%) buy beauty-related merchandise online. In comparison, 38% of women buy beauty items online. This is followed by groceries, purchased online by 24% of male consumers.
What do men buy online the most: other top categories
Other top categories of products men acquire online include those related to pharmaceutics and automobile parts. 22% of men say they buy items related to these two categories online.
Home and garden items and children’s products follow, with 21% and 20%, respectively. Jewelry and accessories are also shopped for by men online, with around one in six (16%) of them doing so—just marginally fewer than the 18% of women who do so.