Top Music Apps
More than two out of five consumers say they listen to music online, making it one of the top uses of the internet. In fact, a recent report shows that people spend more than 1.5 hours each day streaming music online.
So, what are the top 10 music apps? Knowing what apps consumers worldwide use to tune in to music helps you understand them better and know where you should place your brand’s marketing efforts to best reach them. Here’s a list of the top music apps in terms of number of users.
10 most popular music apps
Based on data from a study of the most popular music apps (determined by number of monthly active users), Spotify tops the list. According to the Swedish company’s latest earnings report, as of Q2 2023, it has 551 million active users, marking a 27.3% increase from the previous year. Spotify isn’t only popular among music listeners. It’s also one of the most popular podcast platforms in the United States, second only to YouTube.
YouTube Music by Google is the second on the list. Google does not report YouTube Music’s active user numbers in its quarterly earnings report. But in an official blog post in November 2022, the company announced it had surpassed 80 million YouTube Music and Premium users worldwide—30 million more than it had in September 2021. If you’re thinking about marketing on YouTube Music, consider looking into which countries have the most YouTube users.
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Third on the list of the top 10 music apps is Shazam. Released in 2002, the app was acquired by Apple in 2018. This is followed by Mi Music by Xiaomi. JioSaavn, a music app owned by India’s Reliance Industries (one of the top ecommerce companies worldwide) following its acquisition in 2018, rounds out the list of the top 5 music apps.
Despite its relatively recent launch (in 2015), the music streaming app Wynk ranks in sixth place. The app is owned by Bharti Airtel Limited, one of India’s leading telecommunication companies.
Seventh on the list is Amazon Music. A report from 2022 suggests it had around 52.6 million users in the United States alone. Hong Kong–based AllSaints Music Group’s app follows, in eighth place, and Samsung Music and SoundCloud complete the list.