Snapchat Users by Country
Snapchat’s penetration rate is currently the highest in Saudi Arabia, where its potential advertising reach is as high as 76.5%. Bahrain follows close behind, with a penetration rate of 73.5%. In comparison, the United States has a penetration rate of 33.7%, less than half of both Saudi Arabia's and Norway’s.
If you’re thinking about marketing your business on Snapchat, penetration rates aside, you’ll need key data such as the breakdown of Snapchat users by country to properly build your strategy. So, which of the following countries has the most Snapchat users—Saudi Arabia, Bahrain, or the US?
Who uses Snapchat? Snapchat users ranked by country (2024)
|
Country |
Number of Snapchat users in 2024 |
|---|---|
|
1. India |
202.5 million |
|
2. United States |
105.7 million |
|
3. Pakistan |
31.9 million |
|
4. France |
27.0 million |
|
5. United Kingdom |
23.1 million |
|
6. Saudi Arabia |
22.7 million |
|
7. Germany |
19.7 million |
|
8. Iraq |
18.0 million |
|
9. Egypt |
17.0 million |
|
10. Mexico |
15.9 million |
Which countries have the most Snapchat users?
According to the latest statistics of Snapchat users by country, India is home to 202.5 million active users of the platform. This makes it the country with the biggest number of Snapchat users. Given India’s large population, this means Snapchat’s penetration rate there is at a relatively low 14%. However, recent figures show that the number of Snapchat users in India has been growing—rising by 0.8% over the last reported quarter.
Second on the list breaking down Snapchat users by country is the US, where there are 105.7 million users. The platform’s penetration rate is significantly higher there, at 31.2%. Unlike in India, the number of Snapchat users in the US has dipped slightly from the previous quarter, by 0.5%. India and the US are the only countries with more than 100 million Snapchat users. Together, there are more than 300 million active Snapchat users in these two countries.
Pakistan is next on the ranking of Snapchat users by country, with 31.9 million. At 12.4%, Snapchat’s penetration rate in Pakistan is even lower than that of India. France and the United Kingdom round out the top five, with 27 million and 23.1 million, respectively.
Sixth on the list sorting Snapchat users by country is Saudi Arabia, home to 22.7 million users. It is followed by Germany, with 19.7 million, and Iraq, with 18 million. Egypt and Mexico complete the ranking of Snapchat users by country, with 17 million and 15.9 million users, respectively.
Nearly half half of the 10 countries on this ranking of Snapchat users by country are located in Asia. Two are in North America, and Egypt is the only African country to feature on the list. The remaining are located in Europe.