Online Grocery Market (2023–2027)
With the online shopping boom and rising ecommerce sales in the US year after year, it should come as no surprise that the online grocery market has also been growing pretty quickly in recent years.
Online grocery sales: 2023–2027
In 2024, online grocery sales in the US are expected to rise to $219.9 billion, exceeding the $200 billion mark for the very first time.
This sales figure is forecast to mark an 18.5% annual increase from the previous year, the second-largest annual increase expected between the forecast period of 2023 to 2027. This growth is spurred by hundreds of millions of digital grocery buyers across the country.
→ Click Here to Launch Your Online Business with Shopify
Looking forward, from 2025 to 2027, online grocery sales in the US are expected to continue growing—albeit at a marginally slower rate. In 2025, sales are forecast to rise by 17% to hit $257.3 billion.
An annual growth rate of 15.8% is predicted for 2026, which will bring total sales to $297.9 billion. By 2027, the US online grocery market is expected to be worth $341.5 billion, after a 14.6% year-on-year increase.
These online grocery sales statistics show that the market is set to nearly double from 2023 to 2027, with an increase of $155.9 billion in just four years. This represents an overall increase of 84% and an average annual growth rate of 16.9%.
Online grocery market boom during the COVID-19 pandemic
The US online grocery market experienced a massive boom in 2020 as a result of the coronavirus pandemic. With brick-and-mortar stores shut and consumers mostly staying indoors to stem the spread of the virus, most shoppers resorted to going online to purchase groceries.
According to the latest statistics, tens of millions of US consumers purchased groceries via the internet for the very first time during the pandemic.
Online grocery market: 2024’s top players
Where are US consumers doing their online grocery shopping?
A recent ranking of online grocery market share by company shows that Walmart is the nation’s leading store in 2024, with a share of 25.7%. This means that more than $1 out of every $4 consumers spend on purchasing groceries online is on Walmart.
This is followed by Amazon, with a share of 22%. Together, these top two online grocery stores have a combined share of 47.7%.