How Many People Use the Internet?
When the internet was made public in 1991, it was very swiftly adopted. And as technology developed and its benefits became clear, more and more people moved to incorporate the online world into their daily lives. How many people use the internet today? The latest statistics show that the answer is 5.35 billion in 2024.
But to fully understand the impact of this number, we must put it into context. Let’s look at some statistics on global internet users.
Number of internet users: 2014–2024 growth
The number of global internet users has been on the rise ever since the internet was adopted worldwide. 2024’s figure of 5.35 billion users marks a 1.8% year-over-year increase. Despite the rise, it actually marks the slowest annual growth rate in at least a decade.
The latest figures also show that the number of global internet users has been steadily increasing over the past decade or so, and is now nearly double the 2.73 billion there were in 2014.
→ Click Here to Launch Your Online Business with Shopify
In 2015, the number of global internet users grew to 2.94 billion, a 7.6% annual surge, before rising by 9% in 2016 to breach the three-billion mark. It took all but three years to add another billion, with the number surpassing 4 billion in 2019.
Over the past decade, the biggest annual increase in the number of internet users came in 2017. That year, global internet users grew by 11.3%. From 2014 to 2024, the world added over 2.6 billion internet users, with an average annual growth rate of 7%.
Global internet users by region
Despite the widespread use of the internet across the globe, there are stark differences in its penetration rate across the different regions. Currently, the number of internet users represents around two-thirds of the total population worldwide. Internet use and penetration rates, however, are much higher in developed regions.
In Europe and North America, more than 85% of the people living there are internet users. In fact, in the United States, more than 90% of adults say are active users.
In contrast, fewer than one-third of the population in Eastern Africa and Middle Africa use the internet. These are the regions with the lowest internet penetration rates. At 97.6%, Northern Europe has the highest internet penetration rate.
Want to learn more?