Ecommerce Platform Market Share in the USA
The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.
Top ecommerce platforms in the USA ranked by market share (May 2024)
|
Ecommerce platform |
Market share |
No. of stores in the USA running on the ecommerce platform |
|---|---|---|
|
1. Shopify |
27% |
2,535,125 |
|
2. Wix Stores |
20% |
1,894,692 |
|
3. WooCommerce Checkout |
15% |
1,424,343 |
|
4. Squarespace Add to Cart |
15% |
1,407,401 |
|
5. Ecwid |
4% |
385,939 |
Shopify currently has the largest ecommerce platform market share in the USA, with more than one in four (27%) online businesses using it to run their stores. It’s worth noting that Shopify is also the top ecommerce platform worldwide, powering 26% of global online businesses.
In second place is Wix Stores, with 20%, followed by WooCommerce Checkout and Squarespace’s Add to Cart, with 15% each.
→ Click Here to Launch Your Online Business with Shopify
As the four largest ecommerce platforms, Shopify, Wix Stores, WooCommerce Checkout, and Squarespace’s Add to Cart’s combined market shares in the USA make up 77%. In other words, more than three-quarters of online-based shops in the USA use one of these four leading ecommerce platforms to sell their merchandise. Fifth on the list of the leading ecommerce platforms in the USA is Ecwid, with 4% of the ecommerce platform market share in the USA.
Let’s have a deeper look at the ecommerce platform market shares of the two largest providers, Shopify and Wix Stores.
Shopify market share breakdown
|
State |
Number of online stores in the USA running on Shopify (as of May 2024) |
|---|---|
|
1. California |
93,039 |
|
2. New York |
40,785 |
|
3. Florida |
37,125 |
|
4. Texas |
33,558 |
|
5. Georgia |
17,930 |
As of May 2024, there are around 2.6 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.
California is home to the largest number of these stores. Some 93,000 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, with 40,800 and 37,100 Shopify-operated online businesses, respectively.
Wix Stores market share breakdown
|
State |
Number of online stores in the USA running on Wix Stores (as of May 2024) |
|
1. California |
95,652 |
|
2. Texas |
44,577 |
|
3. Florida |
41,356 |
|
4. New York |
34,373 |
|
5. Georgia |
21,180 |
A similar trend is seen with Wix Stores, powering around 1.9 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.
Like Shopify, most of the businesses running on Wix Stores are located in California, with 95,600 online businesses running on Wix Stores there. Texas and Florida follow, with 44,600 and 41,300 Wix Store-run stores, respectively. Incidentally, these above-named states are also among the top 10 states with the largest number of small businesses.
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