Social Proof: What It Is and Why It’s Great for Marketing
Make no mistake, humans are pack animals. It doesn’t matter which corner of the globe you look at, people are looking f…
by Andrew Roach
Email Marketing KPIs: Which Metrics Matter?
Perhaps you’ve heard terms thrown around like “conversions” and “bounce rate.” If you’re not familiar with this kind of…
by Adii Pienaar
Emoji SEO: 11 Reasons Why You Should Use Emojis to Help You Rank
Emojis aren’t just for instant messaging. Brands are also starting to incorporate an emoji SEO strategy on their websit…
by Nicole Martins Ferreira
How to Create Simple and Effective Product Videos (With Examples)
Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make t…
by Allanah Faherty
Email Marketing Strategy Basics: Everything You Need To Know
You may have heard claims that email is a dead and forgotten channel. Perhaps you’ve found yourself thinking, “Do email…
by Adii Pienaar
How to Use a Slogan Generator to Get the Perfect Tagline
Whether you’re just setting up a shop for the first time or are already an ecommerce entrepreneur, your to-do list for …
by Maryam Mohsin
How to Recover Abandoned Carts Better Than Your Competitors
If you’ve ever looked at your abandoned checkouts under ‘Orders’ in your Shopify store you might be overwhelmed by your…
by Nicole Martins Ferreira