The weather might be cooling down, but the holiday season is about to heat up. And if you’re looking for Christmas gift ideas to sell through your store, we’ve got you covered.
Below, we reveal a list of items we believe will make great Christmas gifts. The products were picked after reviewing the hottest products from 2022, using research to discover trending products, and applying our entrepreneurial know-how.
Join us as we explore why it’s important to start preparing for Christmas early, what products you should consider, and how you can market them.
Forward thinking: preparing for the holiday shopping season
In addition to being the most wonderful time of the year, the Christmas shopping season is also a massive spending period. It’s the biggest spending period in many countries worldwide, including in the US, Canada, Australia, New Zealand, and Ireland.
In the US alone, the 2021 holiday season—which stretched from Black Friday to Christmas—reached $886.7 billion in sales. And while a big chunk of this money was spent at physical stores, a staggering $204.5 billion was spent online.
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With all this cash up for grabs, you can understand why retailers want to dig up the best gift ideas—the holiday season means sales. Below are some products that would make a great gift for your customers’ friends and family members.
Best Christmas gifts 2022
1. Personalized necklaces
Everyone loves gifts that feel intimate and unique, so it’s no wonder personalized necklaces are a favorite with shoppers.
These necklaces were incredibly popular for Christmas 2021. Looking at Google Trends over the past two years, you can see that searches for personalized necklaces regularly spike in the two months leading up to Christmas.
The best thing about this product is that there are several different varieties you could sell. While the obvious product choice is the script name necklace (which conjures up images of Carrie Bradshaw’s iconic “‘Carrie” necklace from Sex and the City), you could also specialize in necklaces that have initial pendants, or have been personalized with photos of loved ones.
Another incredibly popular personalized necklace variety is a custom pet necklace.
These necklaces let you order a pendant or keychain engraved with a picture of your animal— perfect for pet lovers.
As this is such a visual product it lends itself to being advertised on image-sharing sites such as Instagram, where you could target pet lovers, fashionistas, or jewelry fans.
2. Cozy blankets
With the winter weather raging outdoors, there’s nothing better than wrapping up warm, which is why blankets are a great choice for Christmas eve.
Blankets might seem like an odd Christmas present, but in reality, there are a lot of factors that make them easy to sell to customers. They’re practical, last for a long time, and come in a range of styles—whether that’s fun mermaid tails, chunky knits, or even ridiculous burrito print.
All of these considerations make it easier to convince potential customers that a blanket is an excellent gift. Plus, if search trends are any indication, investing in a comfy blanket will already be on many minds in December.
When advertising your product, using YouTube or video ads is a great way to show off any unique feature your blankets have, such as sleeves or pockets. Remember to mention how your blankets will help your customers—they’re not just decorative and nice to look at, they’ll keep them warm over the winter months as well.
3. Foil rose
Sure, receiving a bunch of flowers from your partner is nice, but what about a colorful rose whose bloom will never die? Now that’s next level.
These foil flowers are a hot product right now and we can see them remaining popular over the shopping season, when many people are searching for gifts for significant others.
Additionally, many of the suppliers available on AliExpress know that presentation is important and each rose comes in a pretty box that protects the item during shipping and looks good.
There are clever ways you could market this product such as using social media influencers to create jealousy-inducing posts about receiving the item as a gift from their partners. Facebook and Instagram are a good place to advertise—and be sure to target people in relationships.
4. Slipcovers
With Christmas being a time of celebration and family gatherings, people need to be careful with their furniture. Spills, dirt, pets, and children can easily damage their couches/sofas. With this in mind, one product that would make a great Christmas gift is a slipcover.
Slipcovers protect sofas and loveseats from damage. You can find many slipcover types to sell online, including cotton, wool, spandex, or linen. Once you’ve chosen your product, make sure to promote it on home décor and organization pages.
You could also try collaborating or partnering with interior designers to help promote new items to their customers. When a product recommendation comes from a trusted source, people are more likely to buy.
Moreover, consider segmenting your product based on the furniture. For instance, you could promote slipcovers for sofas, slipcovers for home office chairs, and so on.
5. Flying UFO helicopter toy
Christmas is a magical time of the year, but it becomes extra special when you have kids. Parents spend huge amounts on their children’s Christmas gifts, so it makes sense to try and get in on the action. Awesome gift ideas include inflatable toys, action figures, and flying helicopters.
Flying UFO helicopter toys have recently been a hot product in the toy category and have the potential to be a popular item over the Christmas season as well.
A fun product that can be used by the whole family, this is an item that could easily be advertised to parents on Facebook or Pinterest. Alternatively, try marketing it on YouTube to target children who have a huge influence on what their parents spend on.
6. Bracelets for couples
A piece of jewelry can be a very meaningful gift and it’s the perfect way to express your love over the Christmas season.
Bracelets for couples are currently popular and would make a great product to sell for the holidays. And because there are so many different varieties available, you could get different styles and create your own custom gift set.
When marketing these products, use Facebook ads to target those who are either in relationships or married. And, depending on what type of bracelets you choose to sell, you could even market them as bracelets for best friends or siblings.
7. Coffee maker
Sometimes a practical gift is the best gift, which makes offering a coffee maker a solid idea for products to sell over Christmas. Sipping a cup of coffee on a cold Christmas morning gives a feeling of warmth and happiness. And who wouldn't want their loved one to enjoy this feeling?
Coffee makers are also a consistent seller in general. But, as we can see on Google Trends, interest in coffee makers seems to peak every winter.
There are several coffee makers to choose from, so you should easily find a product that fits your store. You could even throw in a free coffee mug to sweeten the deal for the buyer. Coffee mugs are cheap to source and make a great complement to coffee machines.
With coffee lovers being your target audience, try advertising on Instagram, TikTok, or Facebook. A well-composed, high-quality image is one idea for marketing, though if your coffee machine has unique features—such as multi-cup settings or removable components—these might be better shown in a video.
8. Men’s watches
It’s no secret that watches are big sellers in dropshipping and at the moment men’s watches are particularly popular. Although watches sell well throughout the year, Christmas is a great time to push them as the ideal gift.
With such a huge variety available you can cater to all types of customers. Sell simple watches for those who are practical, fashionable ones for those who want a watch to complement their look, or watches with features (such as the Apple Watch) for those who are health-conscious or interested in tech.
Selling items like watches at Christmas means you can reference the upcoming new year in your gift guides and other marketing collateral. After all, what better way for your potential customers to start 2023 than by being on time to all their events, or increasing their step count.
Don’t forget to advertise to those gift-shopping for their loved ones. Targeting women who have boyfriends, sons, or brothers could be a good place to start.
9. Ionic and heated hair brushes
Don’t be fooled, these aren’t your run-of-the-mill hair brushes—these bad boys are something else entirely.
Everyone wants to look their best over the Christmas and New Year’s period, and what could be a better help than an ionic hairbrush or heated beard styling comb. An ionic hairbrush makes your hair shiny and smooth, while a heated styling comb lets you tidy and style your hair or beard.
These items can be marketed as the perfect little gadgets to be given as gifts, or sold with the promise that they’ll keep the buyer looking good all season long. After all, who doesn’t like buying a treat for themselves while they’re Christmas shopping?
10. Reusable stretchy silicone lids
OK, I know what you’re thinking, but hear me out on this one—if there’s one thing we get a lot of over the Christmas period, it’s food. Delicious, delicious food. With so much food on offer, there’s bound to be leftovers, and that’s where these reusable, stretchy lids come in.
This product has been a big seller recently, and while they might not be anyone’s idea of the best Christmas gift, they could be a smart product to sell to those who organize Christmas for their family.
When marketing these lids be sure to hit on the fact that they’re adjustable, reusable, and helpful. And don’t forget to mention why Christmas is a great time to buy a set—all the leftover food!
This is also a great product to show off in a video. People want to see how they can use the product, how versatile it is, and how it will help solve their problem. Putting together a quick demonstration video is not only good for ads but including it on your product pages might just be the thing that converts potential buyers into customers.
11. Mini projectors
With the recent explosive popularity of these mini projectors, we’re predicting they’ll be one the most popular gifts over the holiday season. After all, who wants to brave the cold to go to the cinema when you can turn your home into a theater?
Mini projectors are the ideal gift for movie junkies or gamers, and best of all, you can easily bundle one with a projector screen and LED light for the ultimate cross-sell.
A projector like this lends itself to video ads where you can demonstrate how easy it is to use and how small and portable it is. Given that this product falls into the electronics category, making a review video could be a great idea.
Not only does a review talk up the positive aspects of your product, it also sets customers expectations, so they know exactly what they’re spending their money on.
Start sourcing for Christmas today
And there we have it, our list of products we think have high potential this Christmas season.
Hopefully, it has inspired and motivated you to start thinking about your store and how you can capture a piece of the lucrative holiday shopping season market.
And, if you’re at the very beginning of your ecommerce journey, no problem—we’ve got lots of resources to help you on your way. First take a look at our free ebook, Dropshipping 101, and become familiar with the dropshipping business model.
If you’re searching for more hot products to stock your store with, check out the articles below.
